Helsinki, Finland: H&M Home Store

Hey, how did this sneak by me!? While in Helsinki, I discovered the H&M home store. It's great! Only in Scandinavia for now and similar to Ikea in price point, if not cheaper, the collections are desirable, offering a little something for everyone. It is merchandised to please the shopper in search of something soft and feminine, to the person looking for something more classic, as well as, kitsch. It's my understanding that select stores have been open since the beginning of 2010 and that items can be found on line.